10 Instagram-famous activewear brands everyone's obsessed with (2024)

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As an avid gym-goer, personal trainer, and yoga teacher, I spend 99 percent of my days in activewear. Leggings, crop tops, sports bras, hoodies—if it's stretchy, elastic, and sweat-wicking, I'm in (literally). Given that the weight room and yoga studio are my second homes, I consider myself an expert on workout clothes and have spent hundreds on new gear in 2020 alone.

Some of my best activewear purchases have come from the brands I've seen all over Instagram. If you follow any celeb trainers or "fitspo" feeds, you probably know the ones I'm talking about, including Gymshark, Vuori, and the like. But which ones are actually worth buying? Below are 10 of the most popular Instagram-famous activewear brands of 2020 that people—myself included—own and swear bt.

1. Gymshark

10 Instagram-famous activewear brands everyone's obsessed with (1)

Are you even a fitness influencer if you don't own a pair of Gymshark leggings and a matching crop top? I'm pretty sure it's not possible. I own a pair of the brand's iconic leggings and can attest to their quality and breathability. Many shoppers are also fans of Gymshark's new seamless line (which contains shorts, leggings, and sports bras) along with the men's collection—all of which feature the recognizable shark logo.

Shop Gymshark

2. Alo Yoga

10 Instagram-famous activewear brands everyone's obsessed with (2)

According to website traffic data from SimilarWeb, Alo Yoga is the fastest-growing activewear brand of 2020. While reviewers recommend Alo's breezy tank tops, pretty sports bras, and cozy crewneck pullovers, the leggings are a favorite among celebrities like Selena Gomez, Kendall Jenner, and Gigi Hadid. I personally love the best-selling Airlift leggings for all of my workouts (yoga, weightlifting, etc.) because they're comfortable and completely squat-proof.

Shop Alo Yoga

3. Vuori

10 Instagram-famous activewear brands everyone's obsessed with (3)

What makes Vuori different from other activewear brands? Not only is its design inspired by the effortless street style of its home base in Southern California, but the growing brand also focuses as much on performance as it does on looks and each piece is designed to be as functional as it is fashionable. Shoppers especially love the athletic shorts for men, saying they're breathable, comfortable, and sweat-wicking, and the super soft joggers for women.

Shop Vuori

4. BuffBunny

10 Instagram-famous activewear brands everyone's obsessed with (4)

There's more than one reason why BuffBunny has nearly 600,000 fans on Instagram. The activewear brand not only offers inclusive sizing from XS to XXXL and an assortment of stunning sports bras, leggings, joggers, and more, but it's also praised for its high performance. Reviewers gush that you can wear your pieces time and time again during even the most intense of workouts without worrying about ripping or pilling. For the most stylish gym-goers, BuffBunny is a great option with unique items like one-shoulder bras and velour bike shorts.

Shop BuffBunny

5. Outdoor Voices

10 Instagram-famous activewear brands everyone's obsessed with (5)

Outdoor Voices has risen to social media fame this year, with its minimalist two-toned leggings, tanks, and bras in chic neutrals. Our own Emerging Categories writer, Sara Hendricks, is a big fan of the brand's popular Tech Sweat leggings, raving that they're lightweight, breathable, and offer full coverage. Other best-selling picks include the trendy exercise dress for women and the classic tees and hoodies for men.

Shop Outdoor Voices

6. Bandier

10 Instagram-famous activewear brands everyone's obsessed with (6)

Meet the cult-favorite activewear brand that, in my opinion, is the only brand that makes leggings that remotely compare to the poular Lululemon Aligns. Bandier's popular All-Access leggings are buttery soft and strike the perfect balance of stretchy and compressive. The high-end retailer also has bike shorts, matching sweatpants/sweatshirt sets, and the Bala Bangles ankle weights you've likely been seeing everywhere.

Shop Bandier

7. Koral

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What do Taylor Swift, Jennifer Lopez, and Hailey Bieber all have in common? They all own and wear Koral leggings. The activewear brand is famous for its Infinity leggings, in particular, which have a slight shimmer to them. Fans of Koral like that the leggings are very comfortable and easy to move in, but are also versatile enough for you to dress them up and wear them outside of the gym, too.

Shop Koral

8. Onzie

10 Instagram-famous activewear brands everyone's obsessed with (8)

Leopard print, snake skin, shimmery metallics—you'll find all of those and more at Onzie. The popular yoga brand offers everything from leggings to crop tops (and even face masks!) in playful prints and pretty colors. I own a few pairs of their leggings and sports bras and like how soft yet supportive the material is. Psst: Even some celebs like Mindy Kaling and Lady Gaga wear the brand, too.

Shop Onzie

9. Balance Athletica

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If you're looking for a size-inclusive, high-quality activewear brand, look no further than Balance Athletica. Founded by one of my favorite fitness influencer couples, Balance has both men's and women's clothing that comes in a range of colors and patterns, from neutrals to bold tie-dye. I have a few of the brand's leggings and cropped sweatshirts and love that the leggings fit like a second skin and are totally opaque (so I don't have to worry about any embarrassing gym mishaps!).

Shop Balance Athletica

10. Ryderwear

10 Instagram-famous activewear brands everyone's obsessed with (10)

Ryderwear has been popping up all over my Instagram feed for the last few months—and I'm not complaining about it. The Australian brand has a wide variety of stylish activewear, like sports bras with trendy cut-outs and detailing and cropped hoodies that people say look as good as they feel. There's also a vast men's section to shop as well, which includes shorts, tanks, and more.

Shop Ryderwear

Prices were accurate at the time this article was published but may change over time.

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10 Instagram-famous activewear brands everyone's obsessed with (2024)

FAQs

What is the most famous gym brand? ›

Nike is synonymous with fitness these days and the Nike Women Instagram account is no exception. They're one of the top gym brands in the world and carry over the Nike branding flawlessly.

What is the best activewear brand? ›

  • lululemon. View On Lululemon. Lululemon delivers an unmatched athleticwear performance. ...
  • Bandier. Bandier. View On Bandier.com. ...
  • Tory Sport. Tory Sport. View On Toryburch.com. ...
  • Adidas. Adidas. View On Adidas.com. ...
  • Nike. Nike. View On Nike.com.
Feb 26, 2024

What is the best sport brand? ›

Most well-known sportswear brands in the United States 2023

Nike (94%), adidas (94%) and Puma (93%) are the top three leading sportswear brands in the U.S., based on brand awareness. Each one of these sportswear manufacturers is recognized by over 90 percent of internet respondents.

Why is everyone wearing activewear? ›

Athletic apparel comes with moisture-wicking, stretchy materials that move with your body rather than constrict it. The fabrics are soft and flexible, and the clothes are designed to move with your body. It allows for a full range of movement and comfort, whether working out or just working.

Who is the biggest gym influencer? ›

Top 100 Fitness Influencers in 2024
  • Kayla Itsines.
  • Michelle Lewin.
  • Yanet Garcia.
  • Jen Selter.
  • Simeon Panda.
  • Ulisses.
  • Kai Greene.
  • Lazar Angelov.

What are the big 5 gym? ›

Which are the Big 5? The five exercises of bench press, deadlift, squat, shoulder press and pull-up are commonly known as the Big 5 of strength training.

What is trendy activewear in 2024? ›

Activewear Designs in 2024

Activewear design is evolving with seamless silhouettes, texture play, reflective elements, cut-outs, bold back designs, two-tone color blocking, and the rise of unitards, oversized hoodies, wide-leg pants, and bodysuits.

What is the luxury brand of activewear? ›

Lululemon. There is a reason that Lululemon is one of the best-known luxury sportswear brands in the world – the quality and fit of the products speak for themselves.

What are the most popular athletic brands? ›

Top 10 sportswear brands in the world
  1. Nike. Revenue: US$46.71 billion. ...
  2. Adidas. Revenue: US$24.56bn. ...
  3. Puma. Revenue: US$7.48bn. ...
  4. Lululemon. Revenue: US$7.06bn. ...
  5. Under Armour. Revenue: US$5.68bn. ...
  6. New Balance. Revenue: US$4.5bn. ...
  7. Columbia. Revenue: US$3.42bn. ...
  8. Fila. Revenue: US$3.25bn.
Aug 9, 2023

What is the most popular athletic wear? ›

(NYSE:NKE), Puma, and Adidas are leading the sports retail market with major shares in the US because of their top notch fabric quality, designs, and functionality; many mainstream brands have started employing the same strategy to make their space in the athletic wear industry of US and other countries.

What is the name of a famous sportswear brand? ›

Nike: This is the world's biggest producer of sports apparel and gear.

Who dominates the sportswear industry? ›

The global sportswear market is dominated by Nike, Adidas, and Puma. The Asia Pacific region is the fastest-growing market for sportswear.

What age group buys the most activewear? ›

As of March 2023, Purchase Intent for activewear is highest for people aged 30-39, followed by people aged 18-29. It rose most sharply over the past few months for 18-29-year-olds.

Why do people wear Gymshark? ›

Gymshark is a popular activewear brand that carries high-quality men's and women's workout apparel at a competitive price. The brand has generated a massive cult following of influencers, athletes, and fitness enthusiasts everywhere.

Why do so many people wear Gymshark? ›

Influencers, and wannabe ones, seem to agree that Gymshark clothes are comfortable, flattering, and functional for a number of different workouts. So, should you wade in the Gymshark waters? Gymshark leggings are insanely affordable.

What is the largest gym brand in the world? ›

BIGGEST GYMS IN THE WORLD BY NUMBER OF OWN UNITS
2018 Ranking (base year 2017)2019 Ranking (base year 2018)
1st LA Fitness (USA) – 6751º LA Fitness (USA) – 700
2nd Basic-Fit (Netherlands) – 5212nd Basic-Fit (Netherlands) – 629
3rd 24 Hour Fitness (USA) – 4333rd SMARTFIT (Brazil) – 509
8 more rows
Sep 9, 2019

Whose brand is Gym King? ›

Gym King was founded in 2014 by Jay Parker with a vision to create multifunctional athleisure clothing. Gym King is now a destination where fashion & fitness collide.

What is the largest gym company in the world? ›

The biggest gym franchise, in terms of number of locations globally, is Anytime Fitness , with over 4,800 locations in 32 countries! They're known for their convenient 24/7 access, affordable memberships, and friendly atmosphere.

Which gym do most celebrities go to? ›

Celebrities often frequent exclusive and high-end gyms, and some of the popular gyms in the United States include Granite Gym in Beverly Hills, CompleteBody in New York, and Equinox, which is known for its high-end clientele and innovative group fitness classes.

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